Every advertising teacher and creative director tells their young copywriters and art directors that anything is possible with the right idea, talent and pure hustle. It always feels a bit wishful Continue reading
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What is copywriting? Student video.
My students created this video for my DAD 255 Longform Copywriting class at the College for Creative Studies in Detroit. They scripted, shot, and edited the entire piece. Continue reading
I don’t feel like writing, situation normal.
Last night was one of those times when I didn’t feel like writing on my side projects. What I suffered was not procrastination but full-blown paralysis.
Nothing seemed worth committing to paper. Everything seemed trodden. Continue reading
Nine out of Ten Americans Know Which Path That Guy Took in Woods
He had the most unfortunate facial hair I’ve ever seen on a 23-year old college freshman. “Do I really have to write a poem for this class? I really hate poetry.”
Of course not, I assured him. He recognized from my tone — evidently I have a tone — Continue reading
Red Pen of Death, 2014-2016
A uni ball VISION ELITE from CVS pharmacy, Red Pen of Death served ably and honorably in three complete semesters of freshman creative writing. It died in action in its fourth adjunct tour of duty, during a routine Graphic Novella critique. Its last words: “Funny eyes. Good Sequence.”
Red Pen of Death is also survived by Grammar Girl, the Purdue OWL and many unamused students.