We tested a prototype website for one of my clients today. I spent many hours in a dark room behind one-way glass watching customers click around. Here’s what I learned.
People Want to Be Helpful
I was struck by our testers consistent serious input. They were paid for their time, sure, but each person wanted make a difference. This isn’t exactly news to me — I have a lot of faith in the human race (with one notable exception) — but it was good to see helpfulness once again in action.
People Want to Be Heard
A number of testers arrived with additional comments about our client and their products. Not complaints. Opinions, feedback, advice. It cheered them up to know that their voices were going to be heard.
People Love Candy
Ten people, five candy dishes, one windowless room. By late afternoon, some of my colleagues were exhibiting a condition only know to focus group observers — a sugar high accompanied by extreme drowsiness. Imagine REM while still awake.