Prescription medicine commercials are to today what beer ads were to the 90s. Spokespersons and mascots and analogies and magic. My love for them is double bathtub.

Salix Pharmaceuticals thought the “Gut Guy” was a good idea. Probably an entire conference room full of people bought off on it — in writing. It worked for Michelin Tires, didn’t it?

The Salix ad wizards even ran a Super Bowl commercial for Xifaxan in 2016.  Continue reading →